Three Complementary Perspectives. One Advisory System.
The Slingshot team brings together 150+ years of collective experience across entrepreneurship, leadership, strategy, innovation, learning and transformation.
Distilled into practical Positioning & Strategy methods, these complementary perspectives help startups and SMEs navigate uncertainty, make better choices and build sustainable growth.
While each partner brings a distinct perspective, together they create an advisory system shaped by four complementary lenses.
Founder Empathy × Strategic Clarity × Learning Design × Enterprise Experience
Behind every framework, method and recommendation is a human perspective. Meet the Slingers who bring these lenses together.
Leadership. Human Behaviour. Enduring Ideas.
I have always been more interested in enduring ideas than fashionable ones. My thinking drifts toward leadership, human behaviour, organisational change, and the quiet systems we build around ourselves without even realising it.
I consume books the way some people consume notifications. Philosophy, psychology, rock music, long drives, fitness, and conversations that begin somewhere sensible before disappearing into unexpected territory. I enjoy questioning ideas that became “common wisdom” a little too quickly, usually with equal parts seriousness and a sense of the ridiculous.
If you want the professional trail behind the books, riffs and detours, check my LinkedIn.
Patterns. Systems. Interconnectedness.
I am drawn to the patterns beneath things. The invisible relationships between people, systems, decisions and time. Much of my thinking comes from interconnectedness, because meaningful challenges rarely exist in neat silos.
I spend a large part of my life wandering through unfamiliar ideas, connecting abstract dots across art, science, philosophy, and human behaviour. Somewhere between systems thinking, conceptual tinkering, and creative rabbit holes, I enjoy helping complexity reveal the bigger picture without losing the human one.
If you want the formal map behind the wandering, conceptual tinkering and pattern-hunting, check my LinkedIn.
Value. Clarity. Differentiation.
I think a lot about value. Value that organisations already possess but struggle to articulate clearly enough for others to truly understand. My work sits in that space before go-to-market begins, where positioning becomes less about selling and more about clarity.
Outside work, I am usually at a piano, exploring nature, or obsessing over a new tech tool I probably discovered five minutes ago. I enjoy making complexity feel human.
If you want the professional version before the piano and tool experiments take over, check my LinkedIn.
