Perspectives

Perspectives on positioning, strategy and reinvention in the AI era.

Thinking from Slingshot and invited contributors on uncertainty, relevance, growth and strategic choice.

6 min read

AI Adoption Is Not AI Transformation

Most organisations today can say they are using AI. Employees are using copilots. Teams are automating repetitive work. Customer service is becoming faster. Analysts are producing…

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3 min read

Being First Among Equals

Market leader? “Market leader.” It is one of those phrases that appears so often in strategy discussions that we rarely stop to question it. The assumption…

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